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Custom product pages, prepared for you

Show every audience the right side of your app.

A custom product page is another version of your App Store page, focused on one feature or audience. Pagefully plans them, designs each from your real screens, and sends it to Apple when you approve.

First page free · No credit card · No App Store Connect access needed to preview

App not live yet? Start from App Store Connect
This page leads withFalling asleep, and staying asleep.

One app. Three reasons to download it. Three pages.

See it

Same app. Different reasons to download.

These are additional versions of your actual App Store page, under your app, with your name and reviews. Your default page stays exactly as it is.

Default pageWhat everyone sees today, whatever they came for.
A page for people searching
Leads with falling asleep, and staying asleep.
+2.5pts1Average conversion gain Apple reports for people sent to a custom product page. Against a 1.6% default. Mostly people arriving from ads and links, so it is not a forecast for search.
Is this useful for my app?

One default page can’t lead with every benefit.

Your app does several useful things. A focused page helps each person see the one they came for. You only need one clear use case to start.

Someone wantsThe page leads with
Help planning their weekCalendar and weekly planning
A way to remember recurring tasksRecurring reminders
A shared grocery listShared lists, and planning together
Organic search

For the searches you already show up for

A page can use keywords from your latest approved version, and Apple shows it to people searching them once it’s approved and visible.8 It isn’t 70 more keyword fields, and it doesn’t lift your ranking by itself.

Shared links

For your website, newsletter and creators

Every page has its own link. Send a tutorial’s readers or a creator’s audience to the page showing what they just saw. No ad budget needed.

Apple Ads

For ads, if you run them

Point an ad group at the page that matches its keywords, so the ad and the page make the same promise.

How it works

From an idea to a page you can approve.

Drafts ready
~15 min
Your review
Your pace
Apple’s review
1 to 2 days
01

Find your angles

We read your listing, keywords and reviews, and suggest your first page with its reason: the feature, the audience, and what reviewers say.

02

Create your page

Your own screenshots with new headlines for that audience, in every size Apple needs. Edit any word, move it, or use another screen.

03

Approve, then Apple reviews

Nothing is sent without your click. Apple reviews every page; if it asks for a change, you see its reason, fix it and send it again.

You supply

Your App Store link to preview. To publish, an App Store Connect key, with a guided two-minute setup.

You approve

Every page, before it’s sent. Pagefully prepares and recommends; you decide.

We never touch

Your default page, your app build, prices or in-app purchases. What the key can do

Quality and control

Your real screens. Your brand. Your approval.

1

Real screens only

Every screenshot is one of yours. Nothing invents a feature or a screen your app doesn’t have.

2

Checked before submission

Claims App Review commonly rejects, how much text covers the screen, and every required size. Approval is still Apple’s decision.

3

Your brand, kept

Your colours and typeface, measured from your own screenshots, or your font file if you add it.

Measure and improve

Know which pages deserve your next update.

Illustrative dataLull · Sep 7 to Oct 4 · iPhone · all sources
PagePage viewsDownloadsConversionvs default (6.1%)
white noise for babies6,4204827.5%+1.4 pts
sleep sounds2,1001095.2%−0.9 pts
focus sounds2124Collecting dataNeeds more traffic

Conversion is first-time downloads ÷ page views, from App Store Connect. No SDK. Each page sees a different audience, so a difference from your default is a comparison, not proof of extra installs.

What continues after your first page

  • 01Pages that keep up with your appAfter an update, read your listing again and your pages are drawn again from the new screens.
  • 02The next page worth makingYour keywords, reviews and competitors are read again for an audience worth its own page.
  • 03SoonRevisions from performanceA page that trails your default gets a suggested new lead screen or headline.
  • 04SoonSeasonal and launch variantsA version of a page for a season or a new feature, swapped in and back out.
  • 05SoonA weekly noteOne email: what changed, and the one thing to do next.
Pricing

Start with one free page.

No credit card. When it earns its place, plans from $49 a month manage more pages and keep them current. Cancel and your pages stay in App Store Connect; they’re yours.

The free page includes
  • Pages planned for your app, with the reason for each
  • Your first page designed from your real screens, in every size
  • Sent to App Store Connect when you approve it
  • Its performance next to your default page, for as long as you have an account
  • 3 redraws a month
Before you start

Questions worth asking first.

More on what the research shows, and doesn’t: Why custom product pages.

What is a custom product page, exactly?
Another version of your app’s own App Store page, focused on one feature or audience. It is not a website: it lives in the App Store, under your app, with its own screenshots, promotional text and link. Your default page stays as it is.
What do I get when I look up my app?
A preview from your public listing: your app as people find it today, and what Pagefully would do with it. Sign up and connect App Store Connect, and you get the full plan of pages with a reason for each, and your first page designed from your real screens.
Do I need to run ads?
No. A page can be shown in search for keywords from your latest approved version, and every page has its own link to share anywhere. Apple Ads is one more place to use it, not a requirement.
Will this get me more visibility?
Not by itself. A page doesn’t add keywords or improve your rankings: it gives the people who already find you a more relevant first look. Apple shows a search page only once it is approved and visible.
Is it worth it if my app is small?
Start with one page for one clear use case and a real source of traffic. With little traffic, it takes longer to learn whether it helps. Don’t make dozens of pages before you can judge one.
How do I know whether it worked?
Pagefully shows each page’s downloads and conversion next to your default page. Different pages see different audiences, so a higher rate is useful context, not proof of extra installs. Apple’s product page optimization, which splits traffic at random, is the tool for a controlled test of your default page.
What if my first page does worse?
Revise it, or disable it. A disabled page’s link falls back to your default page.
Why not just do this in App Store Connect?
You can. Pagefully does the parts that take the time: choosing which pages are worth making, designing every screenshot in every size from your real screens, sending them, and showing how each one does.
What happens if I cancel?
Your pages stay in App Store Connect. They’re yours. Pagefully stops managing them: no new pages, redraws or performance notes. Your free page keeps its performance view while your account exists.

Find your first page.

Look up your app to see it as people find it today, and what a focused page would lead with. Connect App Store Connect when you want the full plan and your first page designed.

First page free · No credit card · No App Store Connect access needed to preview